Which of the Following Is the Best Way to Increase

question 91

Multiple Choice

Which of the following is the best way to increase the effectiveness of an online sales message?

• A) Send online sales messages only to customers or prospects who have given you permission to send them e-mail marketing messages.
• B) Use a subject line such as "Hey You" to get the reader's attention.
• C) Avoid the use of testimonials.
• D) Make the message formal, focused, and extensive.

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Definitions:

Noncore Business

Parts of a company's operations that are not essential to its main line of business or primary revenue source.

Accounting

The practice of recording, classifying, and summarizing financial transactions to provide useful financial information for decision-making.

Production

The process of creating goods and services using labor, machinery, and resources to meet consumer demand.

Compressed Workweek

A work schedule that allows employees to work longer hours on fewer days of the week.