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The most effective sales messages follow the AIDA strategy.
Adequate Intake
An established nutrient intake level recommended when there is not enough evidence to develop a Recommended Dietary Allowance (RDA).
Nutrition Guidance
Advice and information provided by health professionals regarding healthy eating habits and dietary choices to improve overall health.
Weight-bearing Exercises
Physical activities that require one to support weight or resist force through the skeletal system, helping to improve bone strength and density.
Resistance Exercises
Physical activities that involve working against a force or weight to strengthen muscle and increase endurance.
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