Which of the Following Is the Most Effective Emotional Appeal

question 24

Multiple Choice

Which of the following is the most effective emotional appeal?

• A)For a limited time you will receive our employee discount on any new General Motors vehicle.
• B)Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
• C)Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
• D)Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.

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Definitions:

Exchange Rate

The price of one country's currency in terms of another country's currency, affecting imports, exports, and international investment.

Dollar-Yen

Refers to the currency exchange rate between the U.S. dollar and the Japanese yen, indicating how many yen can be exchanged for one dollar.

Exported

Items or services exported from one country to another for commercial purposes.

Demand

The desire to purchase goods and services backed by the ability and willingness to pay a price.