The Most Important Points in an E-Mail Sales Message Should

question 30

True/False

The most important points in an e-mail sales message should be placed at the end of the message where they will be remembered the most.

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Definitions:

Return on Equity

A metric reflecting how efficiently a company turns shareholder investments into profits.

Dividend Payout Ratio

An economic indicator reflecting the proportion of a corporation's net earnings distributed to its stockholders as dividends.

Equity Multiplier

A financial leverage ratio that measures the portion of a company’s assets that are financed by stockholder's equity.

Profit Margin

The percentage of revenue that remains as income after all operating expenses, interest, taxes, and preferred stock dividends have been deducted from total revenue.