Jessica Tells Her Audience About Her Five Years' Experience as a Social

question 56

Multiple Choice

Jessica tells her audience about her five years' experience as a social networking professional helping over 100 local businesses learn to use social networking as an effective marketing tool. Jessica is attempting to

• A)capture her listeners' attention and get them involved.
• B)preview the main points of her presentation.
• C)present the main goals of her presentation.
• D)identify herself and establish credibility.

---

Definitions:

Buyer To Close

A sales technique in which the salesperson encourages the buyer to make the final decision to complete the purchase.

Commitment To Buy

A customer's decision or promise to purchase a product or service, often before the actual transaction occurs.

Wisdom And Knowledge

The combination of acquired information, understanding, and insight used to make informed decisions.

Lost To Competitor

A situation where a business loses a potential or existing customer to a rival company, often prompting analysis to improve future competitiveness.