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Unlike political parties, interest groups
Shopping Products
Goods that consumers spend a considerable amount of time and effort in selecting and purchasing, such as clothes, electronics, and furniture.
Unsought Products
Items that the consumer does not know about or knows about but does not initially want.
Impulse Buys
Purchases made spontaneously without prior planning, often triggered by emotions or the strategic placement of products.
Product Life Cycle
The progression of a product through stages including introduction, growth, maturity, and decline.
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