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In the early days of American democracy, state legislatures chose electors who then cast two votes for president of the United States. Why cast two votes?
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Target Audience
A specific group of consumers identified as the intended recipients of a marketing message, based on demographic, psychographic, or behavioral characteristics.
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The average number of times a person in the target audience is exposed to a message or an advertisement.
Complex Ideas
Thoughts or concepts that are composed of multiple elements, requiring significant thought or abstraction to understand.
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