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Define the two economic system theories of capitalism and socialism. How do they differ? Using these two theories, describe how the United States has tended to differ with some European nations, such as Sweden, in the role of a central government as a provider of social benefits.
Capacity Management
Integrating the service component of the marketing mix with efforts to influence consumer demand.
Intangible
Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.
Intangibility
The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.
Relationship Marketing
A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.
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