In Deciding Whether an Ad Is Deceptive, Today the FTC

question 15

Multiple Choice

In deciding whether an ad is deceptive, today the FTC basically follows

• A) the reasonable consumer standard.
• B) the gullible consumer standard.
• C) the "modified" gullible-consumer standard.
• D) none of the above.

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Definitions:

Consumerism

The cultural phenomenon characterized by the acquisition of goods and services in ever-increasing amounts, often viewed as a critical aspect of the economic and social fabric.

Brand-Name Clothing

Apparel produced and marketed by well-known manufacturers or designers, often associated with prestige, quality, or status.

Interpretive Approaches

Analytical methods focusing on understanding the meanings and subjective experiences behind human behavior and societal phenomena.

Media Messages

Information or themes delivered to the public through various forms of media such as television, radio, internet, or print.