In Deciding Whether an Ad Is Deceptive, Today the FTC

question 15

Multiple Choice

In deciding whether an ad is deceptive, today the FTC basically follows

• A) the reasonable consumer standard.
• B) the gullible consumer standard.
• C) the "modified" gullible-consumer standard.
• D) none of the above.

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Definitions:

Negligently Start

Refers to the act of initiating something (often a fire or other harm) due to carelessness or failure to take proper precautions.

State of Exhaustion

A legal or physical condition characterized by having exploited all available options or resources.

But-For Test

A legal test used to determine causation, indicating that an event (the consequence) would not have occurred but for a certain action (the cause).

Actual Cause

also known as "cause in fact," it refers to the factual determination that a defendant's actions are the direct cause of an event or damage.