The Consumer's Main Source of Product Information Is

question 25

Multiple Choice

The consumer's main source of product information is

• A) testimonials of other customers.
• B) billboards.
• C) word of mouth.
• D) the label and package.

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Definitions:

Accessing Things

The act or process of obtaining or gaining entry to different types of resources, services, or information.

Owning Things

The act of possessing or having property, goods, or assets.

Liquid Approach

A flexible, adaptable strategy or methodology, often in business or creative endeavors, that allows for seamless changes in direction or concept.

Luxury Branding

The process of marketing products or services as luxury items, characterized by their quality, exclusivity, and accompanying prestige.