According to the Philosopher Joel Feinberg

question 9

Multiple Choice

According to the philosopher Joel Feinberg,

• A) future generations of people have a right to be born.
• B) future generations have no moral rights.
• C) we have no duties to future generations.
• D) the rights of future generations are contingent upon those people coming into existence.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often identified as product, price, place, and promotion.

Global Marketing

The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations on a global scale.

Marketing Concept

A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.