What's a "Free Rider

question 4

Short Answer

What's a "free rider"?

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Definitions:

Direct Channel

A distribution method where products or services are sold directly from the producer to the consumer, without intermediaries.

Channel Functions

The activities and roles that marketing channels perform to move products from producers to consumers, including logistics, information sharing, and negotiation.

Producers

Entities or individuals that create goods or services for consumption or use by others, playing a fundamental role in the supply chain.

Number Of Intermediaries

Refers to the count of intermediate agents or agencies between the producer and the consumer in the distribution channel of goods or services.