Used Properly, Personality Tests Serve Two Purposes in the Work

question 48

Multiple Choice

Used properly, personality tests serve two purposes in the work place. Which of the following is one of those purposes?

• A) personality tests help screen applicants for jobs by indicating areas of adequacy and inadequacy.
• B) personality tests help to determine whether an applicant is a drug user.
• C) personality tests help determine how little the business has to pay an applicant if hired.
• D) personality tests allow the business to usefully place applicants into a relatively small number of categories in terms of personality types and character traits.

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Definitions:

Marketing Resources

Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.

Maximizes Profit

The strategic effort made by businesses to increase the difference between their revenues and expenses.

Ethical Concerns

Issues or situations that require individuals or organizations to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Target Marketing Strategy

A marketing approach focused on identifying and addressing a specific segment of the market that is most likely to purchase a company's products or services.