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When faced with a moral decision, employees should follow the two-step procedure of identifying the relevant obligations, ideals, and effects, and then deciding where the emphasis should lie among these considerations.
Low-Cost Strategy
A business strategy that aims to gain a competitive advantage by reducing operational costs below those of competitors.
Differentiation Strategy
A business approach where a company offers unique products or services to stand out from competitors.
Persuading Customers
The process of influencing potential buyers' attitudes or behaviors to encourage them to purchase a product or service.
Differentiation Strategy
A business approach where a company develops unique products or services to stand out from competitors in the marketplace.
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