Which of the Following Is True About Porter's Competitive Strategies

question 54

Multiple Choice

Which of the following is true about Porter's competitive strategies?

• A) Differentiation strategies address whether the market scope is broad or narrow.
• B) Differentiation can be broken down into low cost or broad scope categories.
• C) An airline using the differentiation strategy would be likely to offer travelers refreshments at a reasonable price, rather than serve bounteous meals.
• D) Apple, Inc. is a company that has benefited from a differentiation strategy and never tried to compete on price because it likes being perceived as an "elite" brand.

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Definitions:

Resistance To Change

The opposition or reluctance to modify or abandon traditional practices or to adapt to new ones.

Dramatic Increase

A significant and rapid rise in numbers, magnitude, or extent of a particular phenomenon or metric.

Kurt Lewin

is known as the father of modern social psychology, who developed theories on group dynamics and organizational development.

Force Field Analysis

A method developed by Kurt Lewin to analyze the factors that support or hinder a particular situation or desired change by identifying and evaluating driving and restraining forces.