Examlex
In an introductory management course, the professor was quoted as saying that "organizational effectiveness is simply the degree to which the organization achieves its pre-set goals." Is she correct?
Diversification
A strategy for managing risk that diversifies by incorporating a broad range of investments in a single portfolio.
Market Development
A growth strategy where a company seeks to increase sales by promoting existing products in new markets or new segments of current markets.
Product Development
The process of bringing a new product or service to the market, from initial concept through design, prototype, testing, and finally, launch.
Market Penetration
A strategy aiming to increase market share within an existing market segment by using methods such as pricing adjustments, increased promotion, and product improvements.
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