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Do You Agree with a Top Executive Who Claimed That

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Do you agree with a top executive who claimed that top-level management is a craft technology? Based on your answer, what about top-level management can be taught in the classroom?


Definitions:

Learning Potential

The capability of individuals or organizations to acquire, apply, and adapt knowledge and skills in various contexts for improvement.

Cross-Selling Potential

The ability to sell additional products or services to existing customers by understanding their needs and preferences.

Product Marketing Costs

Expenses associated with promoting and selling a product, including advertising, distribution, and sales personnel expenses.

Customer Support Costs

Expenses incurred by a business in providing assistance and service to its customers.

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