Customer Relationship Management (CRM) Systems Help Companies Track Customers' Interactions

question 32

True/False

Customer relationship management (CRM) systems help companies track customers' interactions with the firm and allow employees to call up a customer's past sales and service records, outstanding orders, or unresolved problems.

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Definitions:

Durable Goods

Goods not for immediate consumption and able to be kept for an extended period, such as appliances, cars, and furniture.

Hotel Stay

A period of time in which an individual rents a room or suite in a hotel for temporary accommodation.

Personal Selling

A sales method involving direct face-to-face interaction between a salesperson and a prospective buyer to persuade the buyer to make a purchase.

Coffeemaker

A kitchen appliance used for brewing coffee by automatically heating water and directing it over ground coffee beans.