Horizontal Coordinations Means That Each Department Involved with New Products

question 3

True/False

Horizontal coordinations means that each department involved with new products has excellent linkage with relevant sectors in the external environment.

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Definitions:

R&D Expenditure

Refers to the funds allocated by a business or government for the purpose of researching and developing new products, processes, or services.

Added Profit

The additional profit gained from making changes to the production process or selling strategy, beyond the usual or expected profit levels.

Fast-Second Strategy

An approach by a dominant firm in which it allows other firms in its industry to bear the risk of innovation and then quickly becomes the second firm to offer any successful new product or adopt any improved production process.

Dominant Firm

A company with a large market share that has the power to influence the price and terms in its industry or market.