Which of the Following Is a Step That Employers Can

question 71

Multiple Choice

Which of the following is a step that employers can take to reduce pay inequities?

• A) Benchmark against local and national markets
• B) Base pay on the longevity of the employee's association with the company
• C) Exclude benefits and other items from the total pay package
• D) Base pay on the age of the employee

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Definitions:

Promotional Strategy

A promotional strategy is an actionable plan applied to create awareness, interest, and desire, stimulating demand for a product or service.

Social Networking

The use of online platforms and websites to build social relations, share interests, or connect with friends and family.

Buzz Marketing

A viral marketing technique focused on maximizing word-of-mouth potential of a campaign or product, often through unconventional means.

Whopper Sacrifice

A promotional campaign by Burger King where users were encouraged to delete ten friends on Facebook in exchange for a free Whopper sandwich, highlighting the brand's innovative approach to marketing.