Job Boards Can Be Used for Internal Recruitment but Not

question 91

True/False

Job boards can be used for internal recruitment but not for external recruitment.

Describe the strategic elements of a marketing mix (product, price, place, promotion) and their role in marketing planning.

Explain the concept of utility in marketing and how different types of utility contribute to customer value.

Identify the components of a company's marketing plan and how they guide strategic decisions.

Understand the impact of external environmental factors on marketing decisions through environmental scanning.

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Definitions:

Personal Selling Process

A direct marketing approach that involves face-to-face interaction to sell a product or service.

Prospect

A potential customer or client who might be interested in a company's product or service.

Suggestive Selling

A sales technique where the salesperson suggests additional products or services to the customer, based on their initial purchase or interest.

Adaptive Selling Format

A flexible sales technique that allows customization of the sales approach based on the real-time needs and behaviors of the customer.