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Andrew is enrolled in a university course on project management. His class meets at the local community college and the instructors present their lectures from universities in other cities using two-way television. This best exemplifies_____.
Change Human Behavior
The process of altering individuals' actions, habits, or attitudes towards more desired outcomes for personal or collective benefit.
Social
Related to society, its organization, or the interactions and relationships within it.
Integrated Marketing Communication
A strategic approach that combines various marketing channels and tools in a cohesive manner to promote a consistent message about a brand or product.
Strategic Communications
The practice of deliberate messaging and media use to achieve specific objectives or outcomes.
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