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The concept of reinforcement is based on the law of effect, which states that people tend to avoid repeating actions that give them a positive reward.
Average Opportunity Cost
The value of the foregone alternative that was not chosen when making a decision, averaged over all possible options.
Employee Hourly Wage
The amount of money that an employee is paid for each hour of work.
Return On Earned Media Model
The Return On Earned Media Model measures the value that earned media (such as customer endorsements or press coverage) contributes to a company's objectives, in terms of both brand visibility and financial gain.
Social Media Tactics
Strategies used on social media platforms to achieve specific marketing, communication, or engagement objectives.
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