What Is Meant by the Term 'De Facto Direct-To-Consumer Advertising

question 3

Multiple Choice

What is meant by the term 'de facto direct-to-consumer advertising'?

• A) When a professional pharmacy body advertises in a popular magazine about a particular medicine.
• B) When a professional nursing body advertises in a nursing journal about a particular medicine.
• C) When a pharmaceutical company provides information about specific characteristics of a particular medication in the popular media but does not mention the name of the medication.
• D) When a professional pharmacy body provides information about specific characteristics of a particular medication in the popular media but does not mention the name of the medication.

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Definitions:

Unconditioned Responses

Automatic, reflexive reactions to specific stimuli that are not learned, such as jerking your hand away from a hot surface.

UCS Cortical Center

A hypothetical or proposed brain area responsible for processing unconditioned stimuli, which automatically trigger reflexive responses.

Unconditioned Response

A natural, unlearned reaction to an unconditioned stimulus, such as salivating when tasting food.

Analgesia

The inability to feel pain while still conscious, often induced through use of medication or psychological techniques.