What Is the Difference Between the New-New Approach and the New-Old

question 18

Multiple Choice

What is the difference between the New-New approach and the New-Old approach when evaluating a new business venture?

• A) The New-New method looks for new ideas to make a product better while the New-old approach uses old ideas to make new innovations on existing products
• B) New-New looks to create a new product or service while New-Old innovates an existing product to make it better
• C) New-New innovates an existing product to break into new markets while New-Old seeks market penetration in existing markets with the new innovation
• D) New-New creates a new product or service for a new market while New-Old seeks to create a new product or service using old ideas.

---

Definitions:

Cynical Of Government

A skeptical attitude towards government, doubting the integrity or competency of public officials or the system.

Traditional Media

Forms of mass communication such as newspapers, television, and radio that have existed prior to the advent of digital media.

Nontraditional Media

Media platforms or formats that deviate from conventional or mainstream methods of broadcasting, publishing, or advertising.

Agenda Setting

Agenda Setting refers to the ability of the media to influence the importance placed on the topics of the public agenda. Through its selection of coverage, the media can shape what people consider to be important issues.