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What Three Basic Factors Must Be Considered in Setting a Price

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What three basic factors must be considered in setting a price for a product?


Definitions:

Competitive

Relates to entities involved in or characterized by competition, striving to gain advantage over others in the same field.

Fear Appeal

A marketing strategy that uses threat or the prospect of negative consequences to motivate consumers to take a desired action.

Dial Soap

A brand of personal care products known for its antibacterial soap and body wash.

Comparative

Pertaining to or involving the comparison of two or more entities to identify similarities and differences.

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