Explain Channel Richness

question 29

Essay

Explain channel richness. What influences channel richness? How should someone select a channel?

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Definitions:

Low-involvement Purchase

A buying decision made by consumers with a minimal level of engagement or emotional involvement, typically because the item is inexpensive or perceived as low risk.

Perrier

A brand of naturally sparkling mineral water sourced from Vergèze, France, known for its distinct green bottle.

Physical Surroundings

The environmental and spatial factors that contribute to the experience of a location, influencing people's behavior and perceptions.

Situational Influences

External factors that can affect consumer behavior, such as physical environment, social situation, time, and purpose of the purchase.