Researchers Have Identified Two Meta-Categories That All Managers Apply to Some

question 14

Multiple Choice

Researchers have identified two meta-categories that all managers apply to some extent to drive performance. These basic behavior patters are called __________ and __________.

• A) financially-oriented and non-financially-oriented behavior
• B) task-oriented and relationship-oriented behavior
• C) high task and low task behavior
• D) none of these

---

Definitions:

Market Share

The portion of a market controlled by a particular company or product.

Forecast Sales

The process of estimating future sales volume and revenue based on historical data, market analysis, and trends.

Marketing Research

The systematic gathering, recording, and analysis of data about issues related to marketing products and services.