Daniel Stopped Hanging Out with Justin Because Justin Doesn't Like

question 60

Multiple Choice

Daniel stopped hanging out with Justin because Justin doesn't like the Black Eyed Peas. Daniel started hanging out with Zak and his friends after he heard that Zak loves the Black Eyed Peas' new album. To Daniel, the band signifies much more than simply "good music." What end is Daniel using music to achieve?

• A) to signal dissatisfaction
• B) to signal exclusivity
• C) to signal impressions
• D) to signal group membership

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Definitions:

Business Firm

An organization engaged in commercial, industrial, or professional activities with the aim of generating profits.

Market Segmentation

The practice of dividing a target market into distinct groups of consumers with similar needs or characteristics for more effective marketing.

Geographic Segmentation

The process of dividing a market into segments based on the geographic locations of consumers, such as countries, states, or cities.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, occupation, and education.