According to the Text, Which of the Following Best Describes

question 74

Multiple Choice

According to the text, which of the following best describes the hierarchy of access to the media?

• A) It is access by ordinary people on the street-often portrayed in reality television.
• B) It is politicians having first access, followed by private-sector officials if they need it.
• C) It is first access by alternative social justice agencies and nonprofit groups.
• D) It is news anchors, program hosts, advertisers, and media executives who have first access.

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Definitions:

Tactical Marketing Decisions

Short-term actions and strategies designed to achieve immediate marketing goals.

Place/Distribution Strategy

A component of the marketing mix that determines the channels through which a product reaches the end consumer, including decisions about retailers, online presence, and logistics.

Mass Merchandisers

Large retail stores that sell a wide variety of goods at low prices, often in bulk quantities.

Food Distributor

An entity that acts as an intermediary between food manufacturers or producers and retail establishments or food service operators, facilitating the distribution of food products.