What Is One Critique or Negative Consequence of the Consolidation

question 72

Multiple Choice

What is one critique or negative consequence of the consolidation of media properties?

• A) narrowcasting-fragmentation of programming to specialty or niches
• B) globalization-a boy in Mumbai listening to Mustang Sally on his MP3 player
• C) making the media less open and diverse in terms of ideas and cultural products
• D) sharing critical information/news around the world almost instantaneously

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Definitions:

Guerrilla Marketing

An innovative, unconventional, and low-cost marketing strategy aimed at obtaining maximum exposure for a product.

Unconventional Means

Methods or approaches that are out of the ordinary, often innovative or non-traditional, used to achieve a specific goal.

Idea Impression

The initial perception or mental image that a person has about an idea, which can influence how they think about its potential success or usefulness.

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