What Is the Term for the Approach to Media Effects

question 104

Multiple Choice

What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?

• A) ideology model
• B) cultivation analysis
• C) hegemony model
• D) propaganda analysis

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Definitions:

Top Management

The highest level of managers in an organization, typically responsible for strategic decisions and overall operations.

Planning

Planning involves setting goals and determining the most effective course of action to achieve those goals.

Long-term Plans

Strategic roadmaps developed to achieve goals and objectives over an extended period, typically beyond one year.

Short-term Plans

Strategic objectives and actions designed to be implemented and achieved within a brief period, usually less than a year.