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What is the compression of morbidity hypothesis? What impact does this have on health-care costs?
Affinity Program
Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.
Relationship Management
Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term sales.
Customer Satisfaction
A measure of how products or services supplied by a company meet or surpass customer expectations.
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