On Any Given Day, the Media Is Filled with Stories

question 37

Multiple Choice

On any given day, the media is filled with stories about multiple competing interests; for example: gay rights activists versus dominant heterosexual views, pro-choice versus anti-abortion advocates, and feminists against male chauvinists. Which of the following perspectives supports this view of power in society?

• A) elitist theory
• B) pluralist theory
• C) power-balance theory
• D) state-centred theory

---

Definitions:

Mass Advertising

The practice of promoting products or services to large, diverse audiences typically through media channels.

Civil Rights Movement

A historical series of social movements in the United States aimed at ending racial discrimination and securing African Americans' legal rights.

1960s

A decade known for significant social, political, and cultural changes, including the civil rights movement and counterculture.

Ideological Criticism

A critical approach that examines media and literature through the lens of ideological constructs and how they reflect, challenge, or reinforce societal beliefs.