What Is Fair-Trade Coffee? Why Does It Have Such a Small

question 97

Essay

What is fair-trade coffee? Why does it have such a small fraction of the total coffee market?

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Definitions:

Neoclassical Economic Models

These models focus on how the market equilibrium is achieved through the supply and demand for goods and services, emphasizing consumers maximizing utility and firms maximizing profit.

Heuristics

Simple, efficient rules or methods that people often use to form judgments and make decisions, based on limited information.

Utility-Maximizing

A principle or approach in economics that suggests individuals allocate their resources in a way that maximizes their satisfaction or utility.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes, often at the cost of perfect accuracy or thoroughness.