Identify the Following Term(s)

question 35

Short Answer

Identify the following term(s).
-Plutarch

---

Definitions:

Marketing Strategy

The overall game plan of a business for reaching prospective consumers and turning them into customers of their products or services, including market segmentation and positioning.

Approaches to Marketing Implementation

Various methods or strategies employed to put marketing plans into action and achieve the marketing objectives.

Advantages

Favorable factors or benefits that give a product, service, or business a competitive edge over others in the market.

Disadvantages

These are the negative aspects or shortcomings associated with a particular decision, strategy, or product.