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Philip II planned to invade which area before his untimely death?
Marketers
Professionals who work to promote products, services, or brands to increase their visibility and sales.
Rokeach Value Survey
A psychological assessment tool developed by Milton Rokeach for measuring individual's value systems, consisting of two sets of values—terminal (end goal) values and instrumental (mode of behavior) values.
Terminal Values
Long-term life goals or desirable end-states that individuals strive to achieve, reflecting what is most important to them in life.
Consumption-Specific Values
Values that guide an individual's behavior and choices specifically in the context of consuming goods and services.
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