Refer to Map (In the Textbook) 6

question 63

Essay

Refer to Map (in the textbook) 6.1 and show the major regions, cities, and trading centers of the Roman Empire. Include the various peoples incorporated into the empire. What natural features constituted the boundaries of the Roman Empire?

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Definitions:

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.

Screen Out Messages

The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.