Instructions: Please Define the Following Key Terms

question 19

Short Answer

Instructions: Please define the following key terms.Show Who? What? Where? When? Why Important?
-aqueduct

Comprehend the intangibility of services and strategies to overcome the associated marketing challenges.

Identify and describe the three classifications of services.

Recognize the special attention required by the product/service element in the service marketing mix.

Understand the three properties of products and services that influence consumer purchase decisions and provide relevant examples.

---

Definitions:

Merchandise

Goods that are bought and sold in the course of business operations, typically in a retail or wholesale context.

Credit Terms

The conditions under which a seller extends credit to a buyer, including the repayment time frame and any interest or discounts.

Trade Discount

A reduction in the listed price of a product or service, offered by a seller to a buyer in the business-to-business market.

Acid-Test Ratio

A financial metric that assesses a company's ability to pay off its short-term liabilities with its most liquid assets, excluding inventories.