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Compared to Istanbul, Which Term Would Be Least Likely to Apply

question 38

Multiple Choice

Compared to Istanbul, which term would be least likely to apply to Isfahan?

Comprehend measures of advertising effectiveness (reach, frequency, GRPs, CPM).
Learn the significance of advertising frequency and its impact on consumer response.
Calculate and interpret CPM (Cost Per Thousand) for various media options.
Understand the role of repetitive exposure in advertising effectiveness.

Definitions:

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