Identify the Following Term(s)

question 57

Short Answer

Identify the following term(s).
-Deng Xiaoping

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Definitions:

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.

Interpretive Strategies

The ideas and frameworks that audience members bring to bear on a particular media text to understand its meaning.

Morrissey

An English singer, songwriter, and author, known for his distinctive voice and as the frontman of the alternative rock band The Smiths in the 1980s.