Unicorn Designs Inc

question 7

Multiple Choice

Unicorn designs Inc., a software company, requires its employees to wear a specific color every day of the week. The colors for the weekdays are presently orange, red, green, yellow, and blue, respectively. The colors are changed from time to time and the employees are informed about it. The colors should be visible and could be on anything, like scarves, bags, ties, or socks. According to the management, the color coding system makes the company a vibrant and fun place to work. This decision of the management affects the _____.

• A) company's economic dimension
• B) task environment
• C) technological dimension
• D) organizational culture
• E) political-legal atmosphere

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Definitions:

Personal Selling

A direct marketing strategy that involves face-to-face sales presentations to potential buyers.

Postpurchase Anxiety

The feeling of regret or concern that a consumer may experience after making a significant purchase.

Advertising

The act or job of creating promotional materials for goods or services.

Postpurchase Stage

The final step in the consumer decision process, encompassing experiences and behaviors after purchasing a product or service.