A Marketing Manager Decides to Launch a New Product Because

question 57

Multiple Choice

A marketing manager decides to launch a new product because it is the first product that came to his mind, even if there are several better products to be explored. Which of the following is illustrated in the scenario?

• A) Escalation of commitment
• B) Rational decision making
• C) Bounded rationality
• D) Satisficing
• E) Optimization

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Definitions:

Physician

A medical professional who diagnoses, treats, and helps prevent diseases and injuries that commonly occur in humans.

Glossopharyngeal Nerve

The ninth cranial nerve, which sends sensory and motor information to the pharynx, tongue, and other areas, playing a key role in swallowing and taste perception.

Uvula

A small, fleshy extension at the back of the soft palate which hangs above the throat and plays a role in speech and swallowing.

Abnormal Gag Reflex

An abnormal gag reflex is either an exaggerated or diminished response of the gag reflex, potentially signaling underlying medical conditions or nerve damage.