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Alpha Corp

question 32

Multiple Choice

Alpha Corp. has divided its business into a number of sub units. This organization change is an example of change in the area of _____.


Definitions:

Salon Hair-care Products

Professional-grade products sold through salons, typically of higher quality and price, designed for specific hair care needs and treatments.

Price Premium

The amount by which a product’s selling price exceeds its cost or its perceived value compared to similar products.

Dollar Sales Market Share

A metric that measures the percentage of a market's total sales, in dollars, that is captured by a company or brand.

Unit Volume Market Share

The measure of a company's sales in units compared to the total sales volume of all competitors in the market.

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