Avida Sports Developed a Sensor System That Swimmers Wear in the Water

question 79

Multiple Choice

Avida Sports developed a sensor system that swimmers wear in the water and get computerized analysis of their stroke. Avida signed an agreement with a swim club to test the product before increasing production. Avida is in the _____ stage of the creative process.

• A) insight
• B) incubation
• C) preparation
• D) verification
• E) cognitive dissonance

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Definitions:

Personal Selling

A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.

Nonpersonal Selling

Marketing activities that do not involve face-to-face interactions, including advertising, social media marketing, and email marketing.

Perceived Quality

The customer's perception of the overall quality or superiority of a product or service compared to alternatives.

Pricing

The process of determining the value that will be charged for goods or services, affecting demand, sales, and profitability.