The Transaction-Processing Systems for First-Level (Operational) Activities

question 78

Multiple Choice

The Transaction-processing systems for first-level (operational) activities:

• A) is well defined, with predetermined data requirements.
• B) follows different steps to complete the transactions in a system.
• C) uses artificial intelligence.
• D) is an interactive system that locates and presents information needed to support a decision-making process.
• E) can be defined as the construction of computer systems, both hardware and software, to imitate human behavior.

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Definitions:

Long-Range Marketing Plans

Strategic frameworks that outline a company's marketing efforts over a period typically exceeding one year, focusing on overall goals and major initiatives.

Marketing Investments

Funds allocated towards marketing efforts intended to promote a business, increase brand awareness, and drive sales.

Marketing Programs

Coordinated strategies designed to promote and sell products or services.

Marketing Tactics

The detailed day-to-day operational marketing actions for each element of the marketing mix that contribute to the overall success of marketing strategies.