In Critiquing a Research Study, What Would Indicate That the Researcher

question 6

Multiple Choice

In critiquing a research study, what would indicate that the researcher minimized the limitations of the study? The

• A) connection among the concepts was made clear in the report.
• B) findings were generalized beyond the scope of the study.
• C) sample for the study was drawn from a convenient group of patients from nearby facilities.
• D) variables were described using vague and conflicting terms.

---

Definitions:

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.

Adoption

The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.

Awareness

The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.

Trial

A method used in marketing to allow potential customers to try a product or service for a limited time to assess its value or effectiveness.