There Are Many Different Approaches to Qualitative Research

question 10

Multiple Choice

There are many different approaches to qualitative research. What is one common thread that is evident in all types?

• A) All come out of a sociological tradition.
• B) Each type of qualitative research looks at the "lived experience" of the subjects.
• C) The process in each kind is a little like working a puzzle and putting pieces together to make it whole.
• D) They are all seeking to make sense of historical events.

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Definitions:

Artwork

Visual material prepared for inclusion in printed materials, including drawings, photographs, or other forms of creative graphic design.

Full-Service Agency

An advertising agency that provides the most complete range of services, including marketing research, media selection, copy development, artwork, and production.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.