Which of the Following Sources Would Be Most Useful for a Researcher

question 28

Multiple Choice

Which of the following sources would be most useful for a researcher conducting a literature review?

• A) Article from a non-refereed professional journal
• B) Expert opinion article written by a noted theorist
• C) Discussion of the latest research findings in a lay journal
• D) Research reports found in a refereed professional journal

Comprehend the role of strategic questions in the marketing planning process.

Grasp the impact of regulatory environments on market growth strategies.

Identify and evaluate the role of digital platforms and social media in marketing strategies.

Understand the significance of viewing customers with a lifetime value perspective and its implications for customer retention strategies.

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Definitions:

Predictability

The extent to which future events or outcomes are known or can be forecasted, often based on analysis of available data or patterns.

Variable

Any factor, trait, or condition that can exist in differing amounts or types and can influence the outcome of scientific research or experiments.

Sampling Bias

A bias in which certain members of a population have a higher likelihood of being included in the sample over others, leading to a non-representative sample.

Generality

The quality or state of being widespread or universally applicable, often used to describe observations or theories that are considered to be true under numerous conditions and contexts.